Ipad Marketing Plan Apple Ipad Marketing Plan

Ipad Marketing Plan

Apple Ipad Marketing Plan

Executive Summary

To survive in the global and competitive business environment, it is essential for a company's to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Apple's iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Apple's strategies. Apple's latest ipad is the revolutionary product which is a portable mini device used as a pc anywhere with its wide range of options and innovative design.
Apple's marketing strategy will be focusing upon the product design, brand positioning, price and promotion of iPad in the global market. This will be linked to the research and analysis of the environmental forces and SWOT analysis to understand the company's position. Apple's market strategy will be incorporated with the generic business strategy which is towards growth and maintaining a strong position in the market through its innovative products. Apple will use competitive marketing strategy for its iPad where two such strategies can be developed which are differentiation and Focus to make iPad a success in the global market. Marketing planning and strategies can become highly effective if Apple focuses upon its strategic human resource management and make continuous efforts to redesign its marketing plan to survive successfully.
Company Description
Apple Corporation is a highly successful organization that aims to advance in the technology field through its high quality and innovative products. The success of Apple is primarily based upon its innovation and dynamic technological advancement it takes to give its customers the ease and luxury to use its products. Apple's latest product iPad is launched to compete with existing computers and tablet...

Apple Ipad Marketing Plan

Big Apple
Table of Contents
Executive Summary 5
Marketing Strategy 6
Background 6
Company 6
Products 7
Situational Analysis 7
Market Share 8
Goals 8
Strategy 9
SWOT Analysis 9
Strengths 10
Weaknesses 11
Opportunities 11
Threats 12
Customers 12
Competitors 14
Positioning 14
Competitor Market Share 15
Collaborators 15
Role of Partnerships 15
Complimentary Businesses 16
Climate 16
Political/Legal 16
Economic 16
Technological 17
Social/Cultural 17
Issues Analysis 17
Personal Computer Market 17
New Products 17
International Operations 18
Digital rights management system (DRM) 18
eBusiness Models 18
Market Research and Market Intelligence 20
Marketing Strategy 25
Tactical e-Marketing and Communications Planning 28
Tactical Approach 28
Product 28
Promotion 29
Price 31
Place 31
Use of Technology 31
Delivery Mechanism 34
Flexible manufacturing plants 34
Supplier Relationship Management. 35
Channel Management 36
Marketing Communications 37
Developing an Integrated Marketing Communications Plan 37
Overarching Goals of the Plan 38
Message Development 38
Communication Media, Venues, and Campaign Elements 39
Tactical Marketing Plan Elements 40
Regulation and Ethics Issues 45
Responding to Regulation and Ethics Issues 46
Assessing E-Marketing Effectiveness 47
Conclusion 50
References 51
List of Figures
Figure 1 - Porter's Five Forces Analysis Framework 22
Figure 2 - Comparative Competitor Specifications 23
Figure 3 ' Online Advertising Tracking Sample 30
Figure 4 - Shop Floor Hierarchy 35
Figure 5 - Collaborative Marketplaces and E-Hubs 36
Figure 6 - Demand Management 37
Figure 7 - Transactional and Relationship Marketing 38
Figure 8 - Example of iPod Shuffle Messaging 39
Figure 9 - Adoption Curves for Various Media 40
Figure 10 ' Integration of the Product Lines 41
Figure 11 ' eCommerce Access 41
Figure 12 ' Uses for the Product 43
List of...